Finding Your Personal Style in a World of Fast Fashion

FINDING YOUR PERSONAL STYLE IN A WORLD OF FAST FASHION


As it becomes increasingly difficult to keep up with the ever-evolving fashion industry, consumers are leaning towards a more sustainable option – creating their own, unique styles that flaunt their individuality and survive long beyond the changing seasons. 

FINDING YOUR PERSONAL STYLE IN A WORLD OF FAST FASHION

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As it becomes increasingly difficult to keep up with the ever-evolving fashion industry, consumers are leaning towards a more sustainable option – creating their own, unique styles that flaunt their individuality and survive long beyond the changing seasons. 

Each season, the latest fashions are paraded down the globe’s trendiest runways, revealed on magazine covers, and displayed on shop window mannequins. Within each season there are many micro-collections. Research by the Sustain Your Style non-profit organization, shows that brands release up to 52 micro-collections per year. We often try keep up, so as to be admired for our good fashion sense.

Each season, the latest fashions are paraded down the globe’s trendiest runways, revealed on magazine covers, and displayed on shop window mannequins. Within each season there are many micro-collections. Research by the Sustain Your Style non-profit organization, shows that brands release up to 52 micro-collections per year. We often try keep up, so as to be admired for our good fashion sense.

Each season, the latest fashions are paraded down the globe’s trendiest runways, revealed on magazine covers, and displayed on shop window mannequins. Within each season there are many micro-collections. Research by the Sustain Your Style non-profit organization, shows that brands release up to 52 micro-collections per year. We often try keep up, so as to be admired for our good fashion sense.

Each season, the latest fashions are paraded down the globe’s trendiest runways, revealed on magazine covers, and displayed on shop window mannequins. Within each season there are many micro-collections. Research by the Sustain Your Style non-profit organization, shows that brands release up to 52 micro-collections per year. We often try keep up, so as to be admired for our good fashion sense.

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FASHION FADES QUICKLY, WHILE STYLE LASTS

But fashion is what is trending right now. And almost as quickly as one fashion hits the stores, it’s replaced by the next ‘new thing’. The difference between fashion and style is that fashion fades quickly, while style is diverse and lasts well beyond the current fashion trends. While fashion used to be accessible only to the wealthy, it’s now available to almost anyone. The industry has become saturated with ‘fast fashion’ – inexpensive, mass-produced clothing that is often of poor quality – to satiate ever-changing trends.

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CONSUMERS ARE CRAFTING THEIR OWN UNIQUE STYLE

As more people take up the climate change cause, fast fashion is increasingly being replaced by longer lasting, quality garments and a personalized look that includes vintage hand-me downs and sentimental items that have a story to them. In this way, consumers are crafting their own unique styles and taking the time to figure out what they truly favor.


As not everyone can have a personal fashion stylist on hand, style enthusiasts are drawn to fashion blogs and social media, predominantly Instagram, for inspiration and to adopt looks or outfits as part of their own personal style. 

FASHION FADES QUICKLY, WHILE STYLE LASTS

FASHION FADES QUICKLY, WHILE STYLE LASTS

But fashion is what is trending right now. And almost as quickly as one fashion hits the stores, it’s replaced by the next ‘new thing’. The difference between fashion and style is that fashion fades quickly, while style is diverse and lasts well beyond the current fashion trends. While fashion used to be accessible only to the wealthy, it’s now available to almost anyone. The industry has become saturated with ‘fast fashion’ – inexpensive, mass-produced clothing that is often of poor quality – to satiate ever-changing trends.

But fashion is what is trending right now. And almost as quickly as one fashion hits the stores, it’s replaced by the next ‘new thing’. The difference between fashion and style is that fashion fades quickly, while style is diverse and lasts well beyond the current fashion trends. While fashion used to be accessible only to the wealthy, it’s now available to almost anyone. The industry has become saturated with ‘fast fashion’ – inexpensive, mass-produced clothing that is often of poor quality – to satiate ever-changing trends.

CONSUMERS ARE CRAFTING THEIR OWN UNIQUE STYLE

CONSUMERS ARE CRAFTING THEIR OWN UNIQUE STYLE

As more people take up the climate change cause, fast fashion is increasingly being replaced by longer lasting, quality garments and a personalized look that includes vintage hand-me downs and sentimental items that have a story to them. In this way, consumers are crafting their own unique styles and taking the time to figure out what they truly favor. 


As not everyone can have a personal fashion stylist on hand, style enthusiasts are drawn to fashion blogs and social media, predominantly Instagram, for inspiration and to adopt looks or outfits as part of their own personal style. 

As more people take up the climate change cause, fast fashion is increasingly being replaced by longer lasting, quality garments and a personalized look that includes vintage hand-me downs and sentimental items that have a story to them. In this way, consumers are crafting their own unique styles and taking the time to figure out what they truly favor. 


As not everyone can have a personal fashion stylist on hand, style enthusiasts are drawn to fashion blogs and social media, predominantly Instagram, for inspiration and to adopt looks or outfits as part of their own personal style. 

Your personal style is subject to a number of influences – where you live and any national dress styles that have percolated into modern-day fashion, readily available fabrics, your socio-economic status, as well as trending popular culture items. Style gives you the opportunity to incorporate and experiment with multiple outfits and looks. And is usually developed over many years.


Certain items are timeless and will always be in fashion, like that little black dress and leather jacket. They can be worn season after season, be dressed up or down, and can be easily accessorized to represent your unique style.

Cashmere – the epitome of style – never goes out of fashion. This investment item is versatile and can be worn in all seasons due to its breathability and adaptability to temperature. It doesn’t stretch out like many other fabrics and can lasts for years, if it’s looked after well.

Cashmere – the epitome of style – never goes out of fashion. This investment item is versatile and can be worn in all seasons due to its breathability and adaptability to temperature. It doesn’t stretch out like many other fabrics and can lasts for years, if it’s looked after well.

So, if you’re wondering how to tap into your personal style, notice what you wear over and over again. Then pair these timeless pieces with other signature items and accessories. Draw inspiration from style icons you admire, but make sure that your style is comfortable and practical for your lifestyle. Consider pairing luxury thrifted items (pre-loved items are good for the environment) with classic, luxury pieces (such as those from THE GUESTLIST) for a look that really shows your individuality. Soon enough you’ll discover your own, sustainable style that exudes your personality. 



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